FireFly Robotics, Inc.
FireFly Robotics, Inc. filed an S-1 registration statement on October 7, 2026, to register the resale of up to 27,134,738 shares of common stock by existing stockholders in connection with a direct listing on The Nasdaq Global Market under the symbol "FFLY." The company designs and manufactures autonomous and semi-autonomous robotics for golf and turf care, with over 900 machines deployed globally as of June 30, 2026. Unlike a traditional IPO, no new capital is being raised — the company will not receive proceeds from stockholder sales — and no firm-commitment underwriter is involved.
- Registering resale of up to 27,134,738 shares via direct listing on Nasdaq Global Market — no firm-commitment underwriter.
- Over 900 combined AMP, MRH, and M220 machines in service globally as of June 30, 2026, a ~29.9% CAGR from 76 units at year-end 2016.
- Order backlog of 76 AMP units as of June 30, 2026; approximately 130 AMPs delivered cumulatively.
- Recent private share sales: 398,952 shares at $8.50 since July 2026; earlier 2026 option exercises at $0.77.
- Company estimates total addressable market of ~$60 billion across golf courses, precision mowing, and turf harvesting.
Price data unavailable.
A venture-backed robotics company with 900+ deployed machines and a claimed $60B TAM is testing the direct-listing path — a high-risk, high-reward structure that bypasses traditional IPO safeguards.
FireFly enters the AgTech/robotics space targeting the golf and turf care ecosystem, competing in autonomous EV mowing alongside established equipment manufacturers and emerging robotics firms. The direct listing structure mirrors a small but growing trend among tech companies seeking to bypass IPO
Direct listing without a firm-commitment underwriter is a novel method that may produce more volatile trading than a traditional IPO. No public market currently exists; recent private transactions ($0.77 to $8.50 per share) may bear no relation to the opening public price. Nasdaq listing approval is
Get filings like this before the market reacts.
Real-time SEC filing alerts, AI summaries, and a free daily digest — plus portfolio tracking that ties filings to your positions.