$CELH · Celsius Holdings, Inc.
Celsius Holdings director Damon DeSantis reported two open-market purchases totaling 36,000 shares for $1,000,200. The buys were executed at $27.65 (20,000 shares) and $27.95 (16,000 shares), bringing his total holdings to 2,728,187 shares.
- Director Damon DeSantis purchased 36,000 shares for $1,000,200 total across two transactions.
- First purchase: 20,000 shares at $27.65; second: 16,000 shares at $27.95.
- DeSantis now holds 2,728,187 shares following the purchases.
- Neither transaction was executed under a 10b5-1 trading plan.
- CELH shares are down ~2.9% in the regular session, trading near $27.63.
The $1M insider buy signals conviction from a director at a time when CELH trades near multi-year lows. The stock fell 2.88% in the regular session to $27.63; after-hours trading may reflect the filing's bullish signal.
A $1M open-market purchase by a director without a 10b5-1 plan is a high-conviction signal, especially with the stock near multi-year lows.
CELH has been under significant pressure amid slowing growth and distribution reset concerns; insider buying at depressed levels may signal perceived undervaluation by those closest to the company.
Open-market purchases without a 10b5-1 plan suggest genuine conviction, but a single director buy does not guarantee a turnaround in CELH's challenged operating trends.
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