$CELH · Celsius Holdings, Inc.
Celsius Holdings CEO John Fieldly reported an open-market purchase of 18,000 shares at $27.4357 per share, totaling $493,842.60. The transaction was not executed under a 10b5-1 trading plan. Fieldly now directly owns 956,063 shares.
- CEO John Fieldly purchased 18,000 shares at $27.4357 per share, totaling $493,842.60.
- The purchase was an open-market buy, not executed under a 10b5-1 trading plan.
- Fieldly now holds 956,063 shares following the transaction.
- CELH shares are down ~3.65% in the regular session to $26.63, below the CEO's purchase price.
- No other insiders reported transactions in this filing.
The stock fell 3.65% to $26.63 in the regular session, placing it below Fieldly's $27.44 buy price. The CEO's open-market purchase at a premium to the current after-hours price may be read as a confidence signal, though the modest size relative to his ~956K-share stake tempers the effect.
An unplanned, open-market CEO purchase after a stock decline is one of the purest insider-confidence signals available.
CELH has been under pressure amid slowing growth in the energy-drink category and distribution reset concerns. An unplanned CEO buy at these levels may signal management sees value after the pullback.
The purchase was not made under a 10b5-1 plan, meaning the CEO had full discretion and may have material non-public information — though the buy itself signals confidence.
Get filings like this before the market reacts.
Real-time SEC filing alerts, AI summaries, and a free daily digest — plus portfolio tracking that ties filings to your positions.