$CELH · Celsius Holdings, Inc.
Director Hal Kravitz reported an open-market purchase of 12,000 CELH shares at $28.00 per share, totaling $336,000. The transaction was not executed under a 10b5-1 trading plan. Post-transaction, Kravitz holds 239,158 shares.
- Director Hal Kravitz purchased 12,000 shares at $28.00 per share, totaling $336,000.
- The transaction was an open-market purchase (code P), not a 10b5-1 plan execution.
- Kravitz now holds 239,158 shares following the acquisition.
- The buy comes with CELH trading near multi-year lows, down ~2.9% in today's session.
CELH is down 2.88% in today's regular session to $27.63, but the director's $336K open-market buy at $28.00 signals conviction at these levels. Insider purchases by directors at depressed prices often draw attention as potential bottom signals.
A director putting $336K of personal capital into a beaten-down stock at multi-year lows is a tangible vote of confidence worth flagging.
CELH has been one of the hardest-hit names in the functional-beverage space, with the stock down sharply from its 2024 highs amid slowing growth and inventory destocking.
Insider buys can be misleading if the company faces undisclosed headwinds; CELH has experienced significant revenue deceleration and distribution challenges with PepsiCo.
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