Snap Q3: drops daily users as its headline metric even though DAU/MAU held at ~50.7%; North America lost 6M daily users since mid-2025
Snap (SNAP) reported Q3 after Wednesday's close: revenue up 14% to $1.72B, a $56M profit and 495M daily users vs 499M expected. It will stop reporting daily users in 2027.
Daily users are 50.7% of monthly users vs 50.6% a year ago. The ratio is fine. North America fell from 98M to 92M daily users and that is the number going away. Not financial advice.
https://www.businesswire.com/news/home/20261104908953/en/Snap-Inc.-Announces-Third-Quarter-2026-Financial-Results
Sources: StockTitan: Snap to report MAU instead of DAU from Q1 2027; NA DAU 92M (-6%), DAU 495M, MAU 977M vs 943M · TechCrunch: 495M DAU vs 499M expected, 30M+ paid subscribers · @KobeissiLetter: Snapchat stock falls over 10% after weaker than expected earnings
Not financial advice. For informational and educational purposes only.
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