$KO · The Coca-Cola Company
James Quincey, Chairman of The Coca-Cola Company, filed a Form 4 detailing changes in his beneficial ownership of company stock. The filing reports that he exercised employee stock options and then sold the shares he acquired through those exercises. All transactions were carried out under a pre-arranged Rule 10b5-1 trading plan that Quincey established on March 5, 2026.
On July 28, 2026, he exercised options to purchase 381,140 shares at a price of $45.435 each, and sold all of those shares at a weighted average price of $90.0447. The following day, July 29, he exercised options for an additional 145,947 shares at the same $45.435 exercise price, and sold them at a weighted average price of $90.0942. The options were part of a grant made in February 2019 under the company’s 2014 Equity Plan.
After these transactions, Quincey’s direct holdings total 122,833 common shares. The filing also notes indirect ownership through the company’s 401(k) plan and a supplemental 401(k) plan, which hold 9,101 and 38,392 hypothetical shares respectively. No other changes in beneficial ownership were reported.