$FFLY · FireFly Robotics, Inc.
FireFly Robotics filed Amendment No. 1 to its S-1 registration statement for a direct listing of up to 27,118,149 shares of common stock on Nasdaq under ticker "FFLY." The company designs and manufactures autonomous and semi-autonomous robotics for golf courses, sports fields, and turf farms, with over 900 machines deployed globally as of mid-2026. The offering is not underwritten; Chardan Capital Markets serves as financial advisor for the Nasdaq price-setting mechanism. No public market currently exists, and recent private share transactions ranged from $0.77 to $8.50 per share.
- 27,118,149 shares of common stock registered for resale by existing stockholders via a Nasdaq direct listing, not a firm-commitment IPO.
- No public market currently exists; recent private transactions ranged from $0.77/share (H1 2026 option exercises) to $8.50/share (post-July 2026 investor sales).
- Over 900 combined AMP, MRH, and M220 machines deployed globally as of June 30, 2026, representing a ~29.9% CAGR from 76 machines at year-end 2016.
- Company estimates a ~$60B total addressable market across golf courses (~$27B), precision mowing (~$29B), and turf harvesting (~$3B).
- 76 AMP units in order backlog as of June 30, 2026; approximately 130 AMPs delivered cumulatively.
Price data unavailable.
A rare direct listing in the AgTech/robotics sector, bypassing traditional IPO underwriting while exposing investors to novel price-discovery mechanics and no guaranteed opening price.
FireFly enters the AgTech/robotics space targeting the golf and turf management vertical, competing in autonomous EV mowing against established equipment manufacturers and emerging robotics firms. The direct listing structure mirrors a small but growing cohort of tech-enabled industrials bypassing traditional IPO underwriting.
Direct listing without a firm-commitment underwriter is a novel method with no guaranteed opening price; trading may be more volatile than a traditional IPO. No assurance Nasdaq will approve the listing — if denied, the offering terminates. The company has a limited history of private trading and recent private prices ($0.77 to $8.50) may bear no relation to the public opening price.