$FFLY · FireFly Robotics, Inc.
FireFly Robotics filed Amendment No. 2 to its S-1 to register the resale of up to 27,460,983 common shares in connection with a direct listing on Nasdaq under ticker FFLY. The company makes autonomous and semi-autonomous robotics for golf and turf care, with over 960 machines in service as of September 30, 2026 and a 63-AMP order backlog. No public market currently exists, and the company will receive no proceeds from shareholder resales.
- Direct listing registers resale of up to 27,460,983 shares; no firm-commitment underwriter.
- Company estimates ~$60B total addressable market across golf, precision mowing, and turf harvesting.
- Over 960 AMP, MRH, and M220 machines in service as of September 30, 2026, a ~29.8% CAGR from 76 in 2016.
- 169 AMPs delivered and 63 AMP order backlog as of September 30, 2026.
- Recent private placements: 398,363 shares at $8.50 since July 1, 2026; earlier option exercises at $0.77 to $4.51.
Price data unavailable.
A robotics/AgTech company is going public via direct listing, giving investors a novel, underwriter-free entry into the autonomous turf-care market.
Direct listings remain a novel alternative to underwritten IPOs, and FireFly's AgTech/robotics positioning targets a fragmented turf-maintenance market with no dominant autonomous incumbent.
No public market exists and private placement prices ($0.77 to $8.50) may bear little relation to the opening price. Direct listing without a firm-commitment underwriter may produce higher volatility and thinner liquidity than a traditional IPO.